About Us

Born from a love of adventure and a relentless pursuit of comfort, Black Squid was inspired by one skier’s battle against the cold. As a lifelong skiing enthusiast, our founder spent countless days carving through snow-covered mountains, only to have every thrilling moment interrupted by frozen toes. Frustrated by the lack of truly effective solutions, they decided to create one themselves.

Why the name Black Squid? The squid is a symbol of adaptability and resilience, thriving in the most extreme conditions. Just like the squid, our brand is designed to help you conquer the cold, whether you’re skiing down icy slopes, hiking through frosty trails, or simply braving the winter chill.

At Black Squid, we blend innovative technology with thoughtful design, crafting heated socks that are not only reliable but also made for adventurers who refuse to let the cold hold them back. With warmth at your feet, we aim to keep you focused on the moments that matter—like catching the perfect powder or sharing a laugh at the lodge.

From ski slopes to city streets, Black Squid is here to ensure you stay warm, no matter where your journey takes you. Because life is too short to let the cold steal your adventure.